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I'm an experienced marketing and communications professional who has spent the better part of the past decade traveling the globe working with nonprofits, social enterprises, and sustainable brands. Originally from the Toronto area, I've lived in Spain, Taiwan, Tanzania, Thailand, and currently, Costa Rica, and as a result, have been shaped by diverse perspectives and contexts in the social impact and sustainability sectors.
Today, my goal is to create effective strategies, systems, and materials that help you amplify your impact and better communicate it to your audience—whether that's through viral cause marketing campaigns, targeted email sequences, or a powerful annual report.
Hey! I'm Deanna
let's get to know each other
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As a freelancer, I've had the chance to work with a number of local, national, and international changemakers and organizations. I also founded an ethical fashion accessory brand of my own, LIYA Collective, and am deeply passionate about emerging movements in education, entrepreneurship, sustainability, and tech.
My particular specialties are in the areas of social media, email marketing, and strategic communications. Together, we can leverage both analytics and creativity to help you streamline your messaging and thus amplify your work.
I believe learning is a lifelong process—I hold a Bachelor of Commerce from McGill University in International Management and International Development, and am constantly taking advantage of new opportunities for continuing education and professional development to further my knowledge in both communications and sustainability.
Professionally, I've worked on a wide variety of projects, from the World Cleanup Day environmental change campaign in Tanzania to multi-million dollar USAID initiatives in education and employability in Thailand.
WHAT SETS me apart
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When I'm not tapping away at my laptop, you can usually find me taking long walks on the beach, enjoying a glass of wine with my boyfriend, or snuggling with my two dogs, Kidogo and Sadie.
I'm obsessed with traveling, TikTok, and all things true crime, and would love to get to know you over a cup of coffee (or two!).
I'm so excited to meet you and hear more about your work. Get in touch so we can get started today!
And just for fun...
If you're a purpose-driven business that's trying to change the world, marketing your work is often half the battle. From crafting your story to developing a solid strategy, I bring clarity to the chaos so we can get your message out to those who need it.
Check out my various packages for more information on how we can work together.
How I Help
from storytelling to strategy
Strategic Marketing Plan
Custom Communications Tools
Digital Audit
1:1 Consulting
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starting at $150
Feeling a little lost with your online marketing, or just need some expert advice? 1:1 Consulting might be the perfect fit. The 1:1 Consulting package includes:
- Pre-call questionnaire
- 1 hour of "ask-me-anything" consulting
- Post-call summary and recommendations
1:1 Consulting
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starting at $250
A brand audit is a snapshot of where you are now as well as key recommendations for where you should go next. The Brand Audit & Recommendations package includes:
- Pre-audit questionnaire
- Thorough review of your social media accounts, email marketing, and content marketing
- Data and analytics tracking to monitor your progress
- 5-10 actionable recommendations to improve your brand's position in the market
- Custom report with all major insights
Brand Audit & Recommendations
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starting at $750
A good marketing plan is essentially a strategic roadmap that covers all aspects of your marketing and communications in order to truly set you up for success. The Strategic Marketing Plan package includes:
- Pre-plan questionnaire
- Initial brand audit and market research
- Social media strategy
- Email marketing strategy
- Content marketing strategy
- Data and analytics tracking to monitor your progress
- Custom report with all major insights and example content
Strategic Marketing Plan
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get in touch FOR A CUSTOM QUOTE
If you need custom materials or communications tools, I'd be happy to co-create them with you. I have experience putting together annual reports, impact reports, pitch decks, sustainability assessments, Theories of Change, and more.
Custom Communications Tools
Who I've Worked With
Alexandra Edwards, Bailey & Rose
Deanna is a pleasure to work with! She's highly organized, efficient and delivers excellent work — all with a positive attitude. She helped my agency by providing a range of tasks including content creation and social media support. Deanna is very skilled in the work she does, and brings both creativity and insight together. I would highly recommend her!
Khemratch Amornwatpong, MS, Education Development Center
Deanna has provided high value to the USAID-LMI COMET project. She consistently applies her skills to support project work, especially related to industry partnerships and work-based learning. She was greatly involved in tracking the progress of our partners and ensuring that the set targets for grant deliverables were met. She's played a wonderful supporting role with nothing to critique.
Hannah Wheatley, MPA, CIVICUS DataShift
Deanna is very easy to work with. She quickly understands what is needed, asks questions when she needs to and consistently exceeds expectations. She is a very good writer and well organized. She has a positive attitude towards work and life. I highly recommend working with Deanna!
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